ABOUT THE PURPLE “E” RIBBON
Charity Designs Bold Purple “e” Ribbon to Stand Out From the Crowd
1 out of 10 people will have a seizure during their lifetime, and, 1 in 26 people will develop epilepsy (recurring seizures).
Today, 3.5 million people in the United States have epilepsy, making it the 4th most common neurological condition. Yet, despite its high incidence in the U.S., epilepsy receives a small percentage of research funding, and little attention, compared to other medical disorders.
One charity, the Epilepsy Association, is intent on bringing epilepsy out of the darkness by building widespread public awareness through its innovative new marketing efforts.
With purple being the internationally recognized color for epilepsy awareness, there are a proliferation of charitable causes that have adopted it and the generic awareness ribbon. In order to differentiate epilepsy from other causes, Epilepsy Association has designed a proprietary new epilepsy-specific purple ribbon in the shape of a bold and contemporary “e” to help build epilepsy awareness.
“EpilepsyStore.com serves two important missions which include building epilepsy awareness and helping raise funds to put an end to seizures,” said Mr. Carmen. “Our goal is to differentiate epilepsy as a cause that is worthy of widespread public support, and to give it a recognizable brand identity that will gain the attention of millions with epilepsy, and even millions more who love and care for them, to share the new ‘e’ ribbon and help educate others about the condition. It is, indeed, time to bring epilepsy out of the darkness, and give it the long overdue attention it deserves.”
The Epilepsy Association is a 52 year-old, IRS-approved 501(c)3 non-profit that provides case management, medical services, support services, and epilepsy education. Its mission is to improve the quality of life for persons affected by epilepsy and seizure disorders. For further information, call 1-866-864-1416 or email contact(at)epilepsyassociation(dot)com.